About us
Nourishing our communities
Oriedin is a food and beverage company dedicated to sourcing and supplying high-quality products that celebrate global flavours and everyday needs. We work across international markets to connect trusted producers with retailers and consumers who value authenticity, consistency, and care.
With a growing portfolio and strong supplier relationships, Oriedin is building a reputation for reliability, thoughtful curation, and a deep understanding of what today’s market demands.
Our work goes beyond products - it’s about creating meaningful connections through food.
At Oriedin, we believe nourishment starts with trust - and we’re proud to deliver both.
Our Mission
To source, curate, and deliver high-quality food and beverage products that reflect global flavours and meet the everyday needs of modern consumers.
Our Vision
To be a trusted leader in global food sourcing and brand development - recognized for quality, transparency, and a commitment to meaningful customer experiences across North America, the UK, and beyond.
Our brands & partners
Pasgianos Soft Drinks
Canada
Flourishing together since 2024
Safi Sesame Oil
Canada, United Kingdom & The United States
Fruitful collaboration since 2024
Taibah Sesame Halva
Canada & The United States
Successful collaboration since 2023
Zaman Tea & Coffee
Canada
Successful collaboration since 2022
Driven by Quality, Delivered with Care
Introducing our team
Passionate experts fuelling our growth
Mohamed Salih
Director for North America
Mohamed leads our North American operations with a focus on market expansion and strategic partnerships. His deep industry knowledge and hands-on leadership help ensure that Oriedin’s products reach retailers and distributors with efficiency and impact.
Ameen Ali
Chief Financial Officer
Ameen manages financial strategy and procurement, ensuring sustainable growth and smart sourcing decisions. He works closely with suppliers and logistics teams to secure the best value without compromising quality.
Yazen Izzeldin
Chief Marketing Officer
Yazen leads brand development and marketing strategy across all Oriedin products. His focus on storytelling, consumer insight, and digital growth is helping shape the identity of Oriedin’s brands and expand their reach across global audiences.
Mumin Izzeldin
Director for Middle East
Mumin oversees sourcing and business development across the Middle East. With a strong background in operations and supplier relations, he plays a key role in building reliable networks and maintaining product quality from origin to market.
Aiman Ali
Director for Europe
Aiman brings regional expertise and strong supplier connections across Europe. He drives Oriedin’s presence in key European markets while ensuring compliance, quality assurance, and brand consistency throughout the supply chain.