About us
ABOUT US
Built on family
legacy.
With a beging in 1984, With all the challenges in food security today, communities are coming together to ensure access to healthy food for everyone.
With a growing portfolio and strong supplier relationships, Oriedin is building a reputation for reliability, thoughtful curation, and a deep understanding of what today’s market demands.
At Oriedin, we believe nourishment starts with trust - and we’re proud to deliver both.
Our Mission
To source, curate, and deliver high-quality food and beverage products that reflect global flavours and meet the everyday needs of modern consumers.
Our Vision
To be a trusted leader in global food sourcing and brand development - recognized for quality, transparency, and a commitment to meaningful customer experiences across North America, the UK, and beyond.
Introducing our team
Passionate experts fueling our growth
Mohamed Salih
Chief Executive Officer
Mohamed leads our global operations with a focus on market expansion and strategic partnerships. His deep industry knowledge and hands-on leadership help ensure that Oriedin’s products reach retailers and distributors with efficiency and impact.
Aiman Faisal
Director for Europe
Aiman brings regional expertise and strong supplier connections across Europe. He drives Oriedin’s presence in key European markets while ensuring compliance, quality assurance, and brand consistency throughout the supply chain.
Mumin Izzeldin
Director for Middle East
Mumin oversees sourcing and business development across the Middle East. With a strong background in operations and supplier relations, he plays a key role in building reliable networks and maintaining product quality from origin to market.
Yazen Izzeldin
Chief Marketing Officer
Yazen leads brand development and marketing strategy across all Oriedin products. His focus on storytelling, consumer insight, and digital growth is helping shape the identity of Oriedin’s brands and expand their reach across global audiences.
Ameen Ali
Chief Financial Officer
Ameen manages financial strategy and procurement, ensuring sustainable growth and smart sourcing decisions. He works closely with suppliers and logistics teams to secure the best value without compromising quality.